COPYWRITING

Alongside my journalism work, I also take on copywriting commissions for a select group of clients, as and when they require material. Due to my background, knowledge and skills set, the majority of my clients are within the music industry, but also include community groups, professional sports clubs and organisations, and even national governing bodies.

Existing and previous clients include:

DFA Records / Planet E Records / Safe Trip / Rush Hour Records / Shall Not Fade /
Hope Works / No Bounds FestivalMusic From Memory / Melody As Truth / Claremont 56 / Leng Records / Spacetalk Records / Voyage Select DJ agency / Voyage Direct Records / NuNorthern SoulScenery Records / Happy Skull / Good Vibrations Music / Magic Feet RecordingsBristol Sonics RLFC / Sheffield Eagles RLFC / West of England Lionhearts Rugby League / The British Triathlon Federation / Rugby League World Cup 2013 / Cook Islands Rugby League / T.I.E.S (textile art collective)

Examples of the type of copy I have provided for clients over the years include:

  • Press releases aimed at generating news stories and media coverage
  • Info sheets and sales notes for music releases
  • Liner notes for compilation albums
  • Artist biographies (DJs, producers, musicians, groups etc)
  • Text for company and personal websites
  • Record label biographies
  • Text for annual handbooks sent to NGO members
  • Event previews and listings information to be used on websites and social media accounts

Each client gets a “bespoke” service. Once a commission is taken on and a fee agreed (rates are flexible and can be tailored to suit most budgets), clients are asked to provide a list of key messages and points of information to be included. They’re also asked whether they have any requests regarding style and length. Copy is then turned around and delivered within a specified time frame, with additional amendments to the copy provided at no extra cost if required.

“Matt is my go to guy when it comes to any one sheet press, forewords and general info about the three labels I’m involved with. He always understands a brief and gets across what we’re trying to say perfectly in his own words. He’s also very punctual, so we can always rely on him.”
Paul Murphy, Claremont 56/Leng Records/Spacetalk Records

While most clients require relatively “straight” text that’s punchy and informative, others want a little more creativity. This can be catered for, with imaginative and off-the-wall copy that wraps key messages and essential information inside a lively story, or within a more daring and experimental framework that will get the attention of jaded journalists and editors.

“Working with Matt is a joy. He is punctual and delivers fast, but most of all, his writing is creative and he is flexible when needed.”
Christiaan MacDonald, Society of Fools/Safe Trip

I’m always on the look out for new clients and enjoy building relationships that last for years, rather than weeks or months. If you’re interested in seeing examples of my copywriting work, or have a possible job you would like to discuss, do not hesitate to get in touch.

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